“In terms of revenue impact locally to us, it will have a similar impact that a Super Bowl game would have for us - which is amazing.”
“It will be a huge revenue opportunity for us,” said Wayland. With a rate that likely will be three times any other regular-season game, NBC 10 will reap an unprecedented in-season bonus. NBC 10 has the opportunity to sell approximately a dozen local commercials spread out over pregame, in-game, and postgame coverage. “We were thrilled, obviously, for every reason.” “Wow, we’re basically getting two Super Bowls in one season - one with this game and then we get the other one in February on NBC,” Wayland said of his initial reaction to hearing the Brady game would air on NBC. Jim Davis/Globe Staffīeing one of 65,878 fans at Gillette is an experience that won’t be shared by the vast majority of Patriots fans, who will be tuning in to the national TV broadcast on NBC.Ĭhris Wayland, general manager of Boston’s NBC-owned NBC 10 as well as the three other NBC Universal local businesses, compared the impact to the ultimate NFL standard. Many fans are willing to pay top dollar for Sunday's contest.